Strategic Creativity-- Lesson #1
Getting acquainted with the storyboard
Whether you want to call it “Stack The Cards” or it’s easier to remember as “The Prosperity Project” all my creative strategy uses a framework built on a creative “storyboard”
And then on top of this storyboard sit cards…
which I like to think of as “islands” or “train stations” used as a simple way to teach the complex subject of journey mapping at it’s most basic level.
We use this storyboard “journey map” to mark pivotal touchpoints for customer solutions, with the goal of each “island” or “station” being to “transition” the customer from one state of problem into the next state of suitable solution.
This enables the customer to self direct her own journey to reach the end goal she wants to achieve (which is usually a solution to a problem or something she desires).
To begin with today, let’s start by looking at how the board is made up.
The board has 6 rows of 6 cards for a total of 36 cards all together.
We break the 36 cards into 3 levels.
Cards 1-12 are named foundation #1. Look at the surrounding colour around the cards images— it’s navy blue.
Cards 13-24 are named foundation #2. Look at the surrounding colour around the cards images <ignoring the card of ONE> — it’s light blue.
Cards 25-36 are named foundation #3. Look at the surrounding colour around the cards images and you will see it is aqua.
For now, all I want you to do is get acquainted with the board, and then once you have a comfortable grasp, take a moment and ponder the following questions:
Why do you think there are 36 cards?
Why do you think there are 6 cards per row?
Why are the cards grouped into 2 groups of 6 equaling 12?
Why is the board broken up into three levels?
What do the three colours surrounding the cards signify?
Feel free to leave your answers in the comments below.
There is no right or wrong to these questions, so if you have any questions or want to discuss further, please feel free to reach out, or if you are ready to get serious, click below to find out more about working with me 1-1 or subscribe to substack for future updates.